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Run a small shop with Claude projects as business departments

WorkedEvidence: Article or interviewPosted Last checked

Sara Russell set up Claude projects as marketing, sales, finance and product departments that give ideas but never decide.

How to use this

  1. Tap Copy prompt.
  2. Open Claude.
  3. Paste it into the message box.
  4. Replace anything in [CAPITAL LETTERS IN BRACKETS] with your own details.
  5. Send it, then read the answer before acting on it.
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A prompt is the message you send to the AI tool. Copy the one on this page, put your own details where it asks, and read the answer before you act on it.

Prompt

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Before you start, ask me 1–3 short questions about the details below and wait for my answers. Once I've answered, confirm the plan in one line and run the whole task start to finish.

Goal: Act as one department of my small business (for example, finance), giving me ideas and analysis while I make every decision.

Questions to ask me first:
- Which department is this project for?
- What does the business sell, and who buys it?
- What decisions do you want help thinking through this month?

Inputs (fill in or confirm):
- Department: [MARKETING / SALES / FINANCE / PRODUCT]
- About my business: [PRODUCTS / CUSTOMERS / GOALS]
- Data for this task: [UPLOAD SALES REPORT OR PASTE]

Rules:
- Give ideas and options, but never make decisions for me; I'm the CEO.
- Explain any numbers in plain words and show how you got them.
- Don't invent figures; say what data is missing.
- Keep creative and visual choices with me; only suggest.
- Treat your work as a first draft from a junior employee that I'll review.

Checkpoint: After your first analysis, stop and ask what I want to dig into.

If you get stuck: If my data is unclear or incomplete, ask one question instead of guessing.

Verify before you finish: Check every number you quote against the data I gave you.

Output: A short summary, 3 options with pros and cons, and the questions I should answer.

Done when: I understand my numbers and have options to decide on myself.

Try this in:

This prompt has blanks to fill in, like [MARKETING / SALES / FINANCE / PRODUCT]. We'll copy it instead of filling it in, so you can edit it before you send.

The source used Claude. These are general chat tools, so results may differ.

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The prompt they actually used (our rebuild)

The source didn't share its exact prompt, so we wrote this from what it describes.

You are the finance department of my small bath-and-body business. Be collaborative and defer to me as the CEO. Help me interpret this sales data, but don't make any decisions for me.

AI tool

Claude

Outcome

Sara Russell has run a small bath-and-body business full-time since 2023 and was hesitant about AI; earlier ChatGPT attempts at captions left Russell hating 75% of the output. After starting with Claude projects in February, Russell set up a $20-a-month Claude account with one project per department: marketing, sales, finance and product development. Every project is told to collaborate and defer to Russell as CEO, and its output is treated like that of an entry-level employee. The CFO project helps interpret sales analytics but makes no decisions, and an AI chief of staff compiles a monthly recap of all the department chats into one document for a monthly review. Russell keeps visual design human and says 75% of what Claude now helps with wasn't possible before.

Evidence: Article or interviewA newsletter, journalist or interview account of what happened.

Source

Posted
by Sara Russell, as told to Agnes Applegate (Business Insider)
Last checked
Method:
How we verify

https://www.businessinsider.com/how-artist-built-ai-c-suite-help-run-business-2026-8

Context: Russell says the business still prioritizes human creativity and would rather hire people than upgrade the AI plan.

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